CHARLOTTE, N.C. -- Duke Energy is launching a new phase of its successful advertising campaign to highlight Millennials, Gen X and Baby Boomers' reliance on energy – and how the company is meeting each generation's needs with new technologies that generate and deliver increasingly clean energy.
The TV ads show a Millennial woman and the new ways the younger generation uses energy to easily communicate, work and relax; how a Gen X family uses energy to connect and get more done during their busy day; how high-tech Baby Boomer grandparents use energy to more easily stay in touch with family and friends and adapt their homes with the latest technologies.
In addition to TV, the campaign includes radio, newspaper and website ads, as well as social media outreach efforts.
A sample of the ads can be seen at the following link:
Duke Energy shareholders, not customers, are paying for the ad campaign, which will run in North Carolina and Florida.
Headquartered in Charlotte, N.C., Duke Energy is a S&P 100 Stock Index company traded on the New York Stock Exchange under the symbol DUK. More information about the company is available at duke-energy.com.
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Contact: Dave Scanzoni